Background
Bergy Builders, a well-established construction company with customers like Aldi and TJ Maxx, sought to rejuvenate its brand image to reflect its growth and modern approach to construction. The company approached Designer Wraps & Films, a renowned creative agency known for its innovative graphic designs and vehicle wraps, for a complete rebranding solution.
Objective
- Develop a Fresh Brand Identity: To create a more contemporary and appealing brand image that resonates with both existing and potential clients.
- Enhance Visibility and Brand Awareness: Through eye-catching vehicle wraps, the aim was to turn the company’s fleet into mobile billboards, effectively reaching a wider audience.
Strategy
Logo Redesign
Process:
- Research and Conceptualization: The team researched construction industry trends, Bergy Builders’ history, and target audience preferences in-depth.
- Design Elements: The new logo incorporated a modern, sleek font with a color palette representing professionalism, trust, and strength. A stylized ‘B’ was embodied to create brand recognition.
- Feedback and Iteration: Preliminary designs were presented to Bergy Builders for feedback, and adjustments were made to align with their vision.
Vehicle Wrapping
Design and Execution:
- Consistency with Branding: The vehicle wraps were designed to be consistent with the new logo and color scheme, ensuring brand uniformity.
- High-Quality Materials: Durable, high-quality vinyl wraps were used to guarantee longevity and resilience against weather and wear.
- Installation: A team of skilled technicians meticulously applied the wraps to Bergy Builders’ fleet, including various vehicles, from trucks and vans to a bass boat.
Results
- Brand Reception: The client and their audience received the new logo well, projecting a more modern and dynamic image of Bergy Builders.
- Increased Visibility: The wrapped vehicles generated increased local visibility. This mobile advertising method improved brand recognition, with a noticeable increase in inquiries and website traffic.
- Brand Graphics Standard Package: Bergy was presented with their own Brand Guide / Graphics Standard Booklet which shows them and anyone they’re supplying it to, the proper usage of their new brand, including fonts, Pantone colors and structure.
Conclusion
Designer Wraps & Films’ rebranding of Bergy Builders successfully revitalized its image, aligning it with its current values and market position. The creative use of vehicle wraps reinforced the new branding and served as a powerful marketing tool, demonstrating the impact of cohesive and well-executed branding strategies. This case is a testament to the power of visual branding in transforming a company’s public image and reaching wider audiences through innovative marketing techniques
