Overview
This case study focuses on the comprehensive rebranding efforts of Designer Wraps & Films for Expert General Contracting, a Philadelphia-based custom deck builder. The project encompassed the development of a new logo and wrapping the company’s fleet of vehicles to reflect the updated brand identity.
Client Background
Expert General Contracting, found online at homecontractorphiladelphia.com, has been a prominent player in the home renovation and contracting sector in Philadelphia. Known for their quality workmanship and customer service, the company sought to revamp their brand image to reflect their values and quality of service better.
Objective
The primary objective of the rebranding was to modernize the visual identity of Expert General Contracting, making it more appealing and relevant to contemporary customers. A key aspect of this was ensuring that the new branding was consistently applied across all company assets, focusing on their vehicle fleet.
Initial Consultation
Designer Wraps & Films began with an in-depth consultation with Expert General Contracting to understand their brand values, target audience, and vision for the rebrand. This included discussions on color schemes, design elements, and messaging.
Logo Design
The logo design process was iterative, involving several rounds of drafts and feedback. The final logo combined modern aesthetics with elements that reflect the nature of Expert General Contracting’s deck building business. The color palette was chosen for its professional yet approachable feel.
Vehicle Wrapping
After finalizing the logo, Designer Wraps & Films focused on the vehicle wraps. This process involved:
- Design Mockups: Creating digital mockups of the wraps, ensuring the new logo and branding elements were prominently and aesthetically placed on different types of vehicles in the fleet.
- Material Selection: Choosing high-quality, durable materials for the wraps to ensure longevity and resistance to weather conditions.
- Installation: The wraps were professionally installed on each vehicle, with attention to detail.
Outcome
The rebranding was a resounding success. The new logo was well-received for its modern look and clear representation of the company’s identity. The vehicle wraps, serving as moving billboards, significantly increased brand visibility and recognition in the Philadelphia area. The cohesive branding across all platforms resulted in an uptick in customer inquiries and engagement.
Conclusion
The rebranding of Expert General Contracting by Designer Wraps & Films demonstrates the power of effective visual communication in transforming a company’s public image. By aligning the new branding with the company’s values and service quality, Designer Wraps & Films helped Expert General Contracting solidify its position as a leading home deck building contractor in Philadelphia.
