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Case Study: Designer Wraps & Films’ Rebranding of Expert General Contractin

By Case Studies

Overview

This case study focuses on the comprehensive rebranding efforts of Designer Wraps & Films for Expert General Contracting, a Philadelphia-based custom deck builder. The project encompassed the development of a new logo and wrapping the company’s fleet of vehicles to reflect the updated brand identity.

Client Background

Expert General Contracting, found online at homecontractorphiladelphia.com, has been a prominent player in the home renovation and contracting sector in Philadelphia. Known for their quality workmanship and customer service, the company sought to revamp their brand image to reflect their values and quality of service better.

Objective

The primary objective of the rebranding was to modernize the visual identity of Expert General Contracting, making it more appealing and relevant to contemporary customers. A key aspect of this was ensuring that the new branding was consistently applied across all company assets, focusing on their vehicle fleet.

Initial Consultation

Designer Wraps & Films began with an in-depth consultation with Expert General Contracting to understand their brand values, target audience, and vision for the rebrand. This included discussions on color schemes, design elements, and messaging.

Logo Design

The logo design process was iterative, involving several rounds of drafts and feedback. The final logo combined modern aesthetics with elements that reflect the nature of Expert General Contracting’s deck building business. The color palette was chosen for its professional yet approachable feel.

Vehicle Wrapping

After finalizing the logo, Designer Wraps & Films focused on the vehicle wraps. This process involved:

  1. Design Mockups: Creating digital mockups of the wraps, ensuring the new logo and branding elements were prominently and aesthetically placed on different types of vehicles in the fleet.
  2. Material Selection: Choosing high-quality, durable materials for the wraps to ensure longevity and resistance to weather conditions.
  3. Installation: The wraps were professionally installed on each vehicle, with attention to detail.

Outcome

The rebranding was a resounding success. The new logo was well-received for its modern look and clear representation of the company’s identity. The vehicle wraps, serving as moving billboards, significantly increased brand visibility and recognition in the Philadelphia area. The cohesive branding across all platforms resulted in an uptick in customer inquiries and engagement.

Conclusion

The rebranding of Expert General Contracting by Designer Wraps & Films demonstrates the power of effective visual communication in transforming a company’s public image. By aligning the new branding with the company’s values and service quality, Designer Wraps & Films helped Expert General Contracting solidify its position as a leading home deck building contractor in Philadelphia.

Designer Wraps Celebrates 18 Years!

By Designer Wraps News

FOR IMMEDIATE RELEASE

Designer Wraps Celebrates 18 Years!

Glassboro, NJDesigner Wraps & Films, a leading provider of premium design and vinyl graphics services, is proud to announce that, as of December 2023, it is in its 18th Year in business. With a remarkable track record of success, Designer Wraps has become an industry leader, specializing in vehicle wraps that elevate branding and visibility for companies as well as interior environments for commercial, hospitality and retail spaces.

Since its inception in 2006, Designer Wraps has become a trusted name in the vinyl graphics industry, delivering high-quality, eye-catching wraps that have transformed over 21,000 vehicles. This milestone reflects the company’s commitment to innovation, superior craftsmanship, and customer satisfaction.

Designer Wraps has not only wrapped thousands of vehicles but has also produced and installed countless vinyl square footage across a wide range of applications. Whether commercial fleet branding, custom vehicle designs, or building interior transformations, Designer Wraps has consistently exceeded expectations, delivering stunning results.

The 18-year journey of Designer Wraps has been a dedication to excellence, a skilled and passionate team, and a relentless pursuit of creativity. Over the years, the company has served a diverse clientele, including local, regional, national and international corporations.

“Reaching the 18-year milestone is a testament to our commitment to quality, innovation, and customer satisfaction,” said Sean Tomlin, Founder and CEO of Designer Wraps. “We are incredibly grateful for the trust our clients have placed in us over the years, and we look forward to continuing to exceed their expectations in the years to come.”

Designer Wraps prides itself on offering a comprehensive suite of services, including commercial vehicle wraps, fleet branding, graphics design, vinyl installation & removals, bespoke wallpaper, retail environments & signage and large format digital printing. The company’s highly skilled professionals are dedicated to bringing clients’ visions to life while maintaining the highest quality and durability standards.

As Designer Wraps celebrates its 18th Year, the company remains at the forefront of the commercial graphics industry, embracing new technologies, materials, and design trends. Their commitment to staying ahead of the curve ensures that clients receive the most cutting-edge and impactful products available.

To learn more about Designer Wraps and their exceptional commercial graphics services, please visit http://wwww.designerwraps.com or contact 856-265-0700.

 

About Designer Wraps:

Designer Wraps & Films is a leading vinyl graphics services provider and design firm with over 18 years of experience in the industry. Based in Glassboro, NJ, Designer Wraps creates eye-catching designs for businesses large and small. With a team of skilled professionals and a commitment to excellence, Designer Wraps has wrapped over 21,000 vehicles and installed countless square footage of vinyl graphics, earning a reputation as an industry leader.

 

Media Contact:

Sean Tomlin

Designer Wraps

Phone: 856-265-0700

Email: sales@designerwraps.com

Website: www.designerwraps.com 

Hashtag: #DesignerWraps18

Case Study: Designer Wraps & Films’ Rebranding of Bergy Builders

By Case Studies

Background

Bergy Builders, a well-established construction company with customers like Aldi and TJ Maxx, sought to rejuvenate its brand image to reflect its growth and modern approach to construction. The company approached Designer Wraps & Films, a renowned creative agency known for its innovative graphic designs and vehicle wraps, for a complete rebranding solution.

Objective

  1. Develop a Fresh Brand Identity: To create a more contemporary and appealing brand image that resonates with both existing and potential clients.
  2. Enhance Visibility and Brand Awareness: Through eye-catching vehicle wraps, the aim was to turn the company’s fleet into mobile billboards, effectively reaching a wider audience.

Strategy

Logo Redesign

Process:

  • Research and Conceptualization: The team researched construction industry trends, Bergy Builders’ history, and target audience preferences in-depth.
  • Design Elements: The new logo incorporated a modern, sleek font with a color palette representing professionalism, trust, and strength. A stylized ‘B’ was embodied to create brand recognition.
  • Feedback and Iteration: Preliminary designs were presented to Bergy Builders for feedback, and adjustments were made to align with their vision.

Vehicle Wrapping

Design and Execution:

  • Consistency with Branding: The vehicle wraps were designed to be consistent with the new logo and color scheme, ensuring brand uniformity.
  • High-Quality Materials: Durable, high-quality vinyl wraps were used to guarantee longevity and resilience against weather and wear.
  • Installation: A team of skilled technicians meticulously applied the wraps to Bergy Builders’ fleet, including various vehicles, from trucks and vans to a bass boat.
BEFORE AFTER

Results

  1. Brand Reception: The client and their audience received the new logo well, projecting a more modern and dynamic image of Bergy Builders.
  2. Increased Visibility: The wrapped vehicles generated increased local visibility. This mobile advertising method improved brand recognition, with a noticeable increase in inquiries and website traffic.
  • Brand Graphics Standard Package: Bergy was presented with their own Brand Guide / Graphics Standard Booklet which shows them and anyone they’re supplying it to, the proper usage of their new brand, including fonts, Pantone colors and structure. 

Conclusion

Designer Wraps & Films’ rebranding of Bergy Builders successfully revitalized its image, aligning it with its current values and market position. The creative use of vehicle wraps reinforced the new branding and served as a powerful marketing tool, demonstrating the impact of cohesive and well-executed branding strategies. This case is a testament to the power of visual branding in transforming a company’s public image and reaching wider audiences through innovative marketing techniques

Designer Wraps Make A Wish NJ Bus Wrap

Turning Dreams into Reality: Designer Wraps & Films Wraps a Bus for Make-A-Wish Foundation in New Jersey

By Designer Wraps News

Turning Dreams into Reality: Designer Wraps & Films Wraps a Bus for Make-A-Wish Foundation in New Jersey

In a heartwarming collaboration that exemplifies the power of community, Designer Wraps recently teamed up with the Make-A-Wish Foundation in New Jersey to transform a simple bus into a rolling canvas of dreams. This remarkable project not only showcases the creative prowess of Designer Wraps but also highlights the organization’s commitment to making a positive impact in the lives of children facing critical illnesses.

The Make-A-Wish Foundation has long been synonymous with bringing joy and hope to children and families during challenging times. Their mission revolves around granting wishes that provide a much-needed respite from medical treatments and hospital stays, allowing these brave young souls to experience the magic of possibility. And this time, Designer Wraps decided to contribute to this cause by lending their expertise in vehicle wraps to turn a regular bus into a beacon of inspiration.

The project started with a vision: to create a mobile masterpiece that not only captures the essence of each child’s wish but also spreads awareness about the invaluable work done by the Make-A-Wish Foundation. Designer Wraps, known for their impeccable attention to detail and innovative designs, took on the challenge with enthusiasm. They understood that the bus had to be more than just a vehicle; it had to be a symbol of hope and resilience.

The transformation process was a true testament to the power of collaboration. Designer Wraps worked closely with the Make-A-Wish Foundation and the families of the wish recipients to gather insights and design concepts. Every brushstroke of creativity was carefully considered, ensuring that the final design encapsulated the unique dreams of each child.

As the bus underwent its stunning makeover, the excitement in the air was palpable. The skilled artisans at Designer Wraps meticulously brought the design to life, using high-quality materials to ensure the longevity of the artwork. The result was nothing short of breathtaking: a vibrant, larger-than-life canvas that tells the stories of the wish children through intricate visuals and captivating colors.

The wrapped bus is now a moving billboard of hope, traversing the streets of New Jersey and capturing the attention of all who see it. Beyond its artistic merits, the bus serves as a reminder that even in the face of adversity, dreams can come true, and communities can come together to make a difference.

Designer Wraps’ collaboration with the Make-A-Wish Foundation stands as a shining example of how businesses can utilize their expertise and resources to give back to the community. The wrapped bus not only raises awareness about the foundation’s mission but also serves as a tangible representation of the impact of granting wishes to children in need.

In a world where acts of kindness often go unnoticed, Designer Wraps’ initiative is a beacon of light, reminding us all that a little creativity and a lot of heart can go a long way in making dreams a reality. So, the next time you spot the colorful, whimsical bus cruising down the streets of New Jersey, remember that it’s more than just a vehicle – it’s a symbol of hope, love, and the power of coming together for a greater cause.

#designerwraps #yourbrandrealized #makeawishnj #makeawish

Designer Wraps & Films Secures West Deptford Schools with Llumar’s Safety & Security Window Films

By Window Films

Glassboro, NJ – In a commendable move towards enhancing the safety and security of students and faculty, Designer Wraps & Films has successfully completed the installation of Llumar Safety & Security window film for all entries in West Deptford School District facilities. This state-of-the-art film is designed to provide an extra layer of protection, safeguarding against potential threats and deterring intruders from gaining unauthorized access to the premises.

The Decision for Enhanced Security:

In today’s ever-evolving world, school safety remains a paramount concern for communities nationwide. the West Deptford School District recognized the urgent need to bolster the security measures in their schools, prompting them to contract Designer Wraps & Llumar Window Films, a leading name in the industry renowned for its advanced security window films.

Unparalleled Protection:

Llumar’s safety & security window film is engineered to be a formidable defense against unforeseen dangers. The film is specifically designed to withstand the impact of “smashing” to gain quick access, providing an essential layer of protection that could potentially save lives in a crisis situation. By slowing down intruders through its innovative attachment system, the film buys precious time for first responders to arrive, thereby minimizing potential harm.

“When Every Second Matters”:

Designer Wraps & Films, in collaboration with Llumar, stands by the impactful slogan, “When Every Second Counts.” This phrase encapsulates the essence of the security window film’s purpose – to provide a vital delay in an intruder’s progress, granting precious seconds for school personnel and law enforcement to react, protect, and ultimately thwart any potential threats.

Bolstering Peace of Mind:

The installation of Llumar’s safety & security window film offers not only tangible protection but also peace of mind to the West Deptford community. Parents, students, and school staff can now feel reassured that another big precaution has been taken to create a safer learning environment.


Expert Installation:

Designer Wraps & Films takes pride in its team of skilled certified professionals who ensure precise and efficient installation of the security window film and attachment systems. For those interested in learning more about the benefits and process of installation, Designer Wraps & Films invites you to reach out to them at sales@designerwraps.com or call 856-265-0700. Their friendly and knowledgeable team will be more than happy to provide comprehensive information and quotes.

A Collaborative Effort for a Safer Tomorrow:

The successful implementation of Llumar’s security window film in all five West Deptford schools entries is a testament to the proactive and united efforts of Designer Wraps & Films and the school district. Together, they have taken significant strides towards making education environments more secure, fostering an atmosphere of safety and learning.

#designerwraps#llumarwindowfilm #llumarsafetyfilm #wheneverysecondcounts
#safetyfilm #windowfilm #commercialwindowtint #safetysecurityfilm
#protectourkids #protectourschools #teamdw

Sean Tomlin

Finding FOCUS!

By Services

Via our article written for GraphicsPro Magazine Feb 15, 2022.

One Sign Shop’s Journey to Finding a Focus

Sean Tomlin, Designer Wraps & Signs, says “I wanted to do it all, but I soon realized I couldn’t.”

 

As some of you may already know, it’s difficult to be the one-stop shop for everyone. Hence the old saying “Jack of all trades, master of none.” Stop trying to make everyone happy by being all things to all people — that’ll be your road to failure.

How can you physically (and fairly) split 100% of your focus/time on more than one thing at a time? Just saying that out loud makes no sense, and in my opinion, multitasking is a myth. How can one actually and efficiently multitask? It’s just not possible. If I’m working on Project A and Project B simultaneously, which one gets the most focus? You’re task-switching, not multitasking, and there’s a big difference.

Even computers that “multitask” are sacrificing memory and CPU power to do more than one task at the same time. Instead, focus on one task/project at a time; complete it and move to the next task, and so on. Keep a list; check things off as you complete them.

Focus is a superpower

The ability to focus on the most important task at hand is the superpower of high achievers and very successful people. I’m not saying I’m there. I struggle with this day-to-day; the whirlwinds of daily life always seem to get in the way. Whether it be phone calls, emails, walk-ins, questions, putting out fires, and so on, if we create an environment that allows that to happen, guess what? It will continue to happen.

So, what can we do to change or control our whirlwind?

First, close your door! No more open-door policy. I know you want to be “open and available” to your employees, but when do you have time to do your own work? When do you have time to focus on what you should be doing? What are you the best at? When do you make time to run your sign company, and not be run by your company? When do you make time to work on your business? I’m not just talking about tasks only here; I’m talking about the deeper, more important “direction of your company” stuff.

  • Pro tip: Check out “The 4 Disciplines of Execution” — it’s a great read.

Choosing a focus for Designer Wraps & Signs

A quick personal story. Back in 2006, when I started Designer Wraps, I wanted to offer all things to everyone. I wasn’t very clear on what I wanted to do. I wanted to make signs, banners, and stickers; I wanted to letter trucks, wrap cars, and do PPF and tint. I wanted to do it all, but I soon realized I couldn’t. So I began to focus without actually making a strategic plan to do so.

I said to myself, “I don’t want to make signs; I only want to wrap cars. Actually, I only want to wrap race cars and exotic vehicles.” And so, that’s what I did. We began to create a name for ourselves in that space, and by 2008-2010, we had a pretty decent following for just that — race car liveries and exotic vehicle wraps (color changes and chrome wraps). That was our focus.

Then, fast-forward a couple of years later. I realized that color change wraps were not what I wanted to do, and it wasn’t making sense financially. The residual income for us was in commercial graphics, specifically fleet wraps. So I began to change our focus to that market. We were offering commercial wraps all along; we just weren’t promoting them too heavily on social media. When we did, the responses were rather unexciting and didn’t get a lot of likes. Well, guess what? Likes don’t pay the bills (unless you’re an influencer).

Commercial wraps, color changes, race cars, interior wraps, signs, and banners. I thought to myself, “Nope, still not doing enough.” I wanted more. So in 2015, I acquired a commercial printing and apparel business. I thought, “Man, so many of our customers also need apparel and business cards and brochures for their businesses, so we should be offering those to them as well. We’ll be a one-stop shop for them.”

The idea is wonderful. It makes so much sense. For some companies out there, it does. I believe they are doing it successfully. For our company and myself, something was being sacrificed out of the three divisions: wraps, printing, or apparel. Only one got all of my attention at a time, and for a while there, it was rather chaotic.

It wasn’t until a few years later that I finally realized something had to go. So I began to sell off the divisions that didn’t fit our end goal. We said goodbye to offset printing first, then about two years later, we eliminated our apparel division, which included screen printing and dye-sublimation. Since doing so, we have not looked back. Although some were upset due to convenience, most of our customers understood and are now serviced better than ever on their vehicle graphics needs.

Today, we are a commercial vinyl wrapping company specializing in fleet graphics, corporate interior branding, and signage. Focusing on what we do best has allowed us to develop systems that have made us more efficient and further grow in those markets.

Source article: https://graphics-pro.com/feature/one-sign-shops-journey-to-finding-a-focus/

 

 

Top Tips for Running Your Sign or Wrap Shop in 2022

By Services

Sean Tomlin, Designer Wraps, poses some important questions and encourages shops to “inspect what you expect” in Graphics PRO Magazine

So it’s 2022; now what? Did you plan out your “new year” last year? If not, it’s not too late to start. I’m going to propose different questions here with the hopes of provoking some thoughts that you may have otherwise not have considered. So, here are some things to think about when planning your year.

What did you learn last year?

Is there anything you did last year that, if done differently, you could/would do better this year?

  • Pro tip: Track mistakes, misprints, waste, etc., in a spreadsheet and compare it month-to-month/year-to-year. You can’t change what you don’t know.

Financials

Is all of your end-of-year booking cleaned up and ready to give to your accountant? How did your sales compare to the year before? What are your financial goals for 2022? How do you plan on accomplishing them?

  • Pro tip: It’s easy when you’re using good software like QuickBooks or Freshbooks (not to be confused with estimating/invoicing, job-tracking software like shopVOX or CoreBridge).

How’s your org chart?

Are all the right “butts” in the right seats? Does everyone know what they are accountable for? How do they know? Who is tracking it?

  • Pro tip: I know the market is tough right now, but try to focus on hiring people that align with your core values first, not just on emotion and a “good interview.” Remember to train, set expectations, and measure results! You’ve got to inspect what you expect in all areas of your business.

What about systems?

Is your process simple and easy to understand by your customers AND your employees? If not, what can you do this week to make it so?

  • Pro tip: Write out your process step-by-step on a whiteboard or paper. Start with a heading for each step or icon. Look at it and try to run through it with a fresh set of eyes. Make any adjustments needed here, then start adding the sub-components that make each “gear” turn as efficiently as possible, so the “machine” runs as smoothly as it can.

Organization (as-in not disorganized) 

How does your showroom look? Is it cluttered? Does it need updating? What about material samples? How’s your conference room look? Is it branded? Is it set up for Zoom calls with customers? How’s your production room/space look? Need better material storage/handling? How’s your fab and installation look? Better lighting? Tools? Equipment?

  • Pro tip: Sometimes, a simple, fresh coat of paint goes a long way, or a nice new wall wrap to spice things up. You may also consider a floor scrubber to control dirt and dust in your production/install areas.

Let’s talk expansion

Are you prepared to grow? Are your budgets done? Will you be buying any new equipment this year? If so, what? When? How will you pay for it (cash, lease, finance)? Do you have enough space; the personnel to run the equipment? What about new markets? Is this the year to start looking outside of your current base? Or is your niche just right?

  • Pro tip: You don’t want to grow a broken business. Make certain all of your “ducks are in a row,” your systems are bulletproof, your people are trained and accountable, and your financials are solid enough for growth. Remember, you’ve got to inspect what you expect!

Marketing

Is your marketing plan ready for 2022? Have you thought about social media? Don’t forget about LinkedIn. Are you using all the platforms as efficiently as you can? Is your messaging the same across all platforms? How do potential customers reach you on those platforms? Is your CRM in place? How does your website look? Is it mobile-friendly? Stats show that over 80% of today’s traffic is from mobile devices. It may be time to update and upgrade your site. Otherwise, it may not be the most user-friendly on a mobile device.

What do you mean you don’t have a website? No, you can’t use Facebook or Yellow Pages as your website.

  • Pro tip: Use Wix if you have to, but make sure it’s your unique domain name and not wix.com/yourcompany1. Hire a professional. Stop trying to do it all yourself. Either outsource or, if it’s in your budget, hire a part-time or full-time person in-house to handle this along with your other marketing efforts.

Sales

As billionaire Mark Cuban always says, “Sales fixes everything!” Be experts at selling because those are the companies that win, as opposed to the companies that may be great at what they do, but they don’t know how to sell. What does your sales process look like? It should be part of your system mentioned earlier. Are your salespeople adequately trained? Are they asking the right questions and explaining clear expectations? Back to marketing — how do you get your leads? How are you tracking the leads? Is your CRM in place and being used properly?

  • Pro tip: Be sure to present what makes you unique and different at the forefront of your sales and marketing process.

Business success

This could be an article all to itself. Are your goals set? Are you an owner? If so, are you working on your business, not in your business? Are all of your staff members on the same page as your leadership team? Is your vision clear to the entire organization?

  • Pro tip: Print out a large poster or vinyl lettering of your core values on a very visible wall in your shop (or in the breakroom). Track successes and wins and celebrate them (and your employees) publicly during your staff meetings.

Personal success

What books are you reading right now? What books are next?

  • Pro tip: Be sure to always take time for yourself to continue learning each day. You’re never too old to learn something new, the minute you think you already know everything is when you stop growing. I always try to better myself every day. I want to be a better person, a smarter person than I was yesterday. Ask yourself, what can I do today to make my tomorrow better?

It’s hard to think of everything when planning out the year ahead, but you can start by asking yourself some questions. Add those questions to a spreadsheet or list, then do your best to answer them honestly with your leadership team. As you think of new questions to ask yourself, add them to the list, then use the same list of questions for the following year. Rinse and repeat.

Designer Wraps signmaking

Designer Wraps is rebranding!

By Designer Wraps News, Wrap News

Since 2006, Designer Wraps has been on a mission to deliver outstanding creativity and unprecedented customer service to our clients.

A lot has changed over the years – we’ve opened two new locations, shifted our focus to commercial vehicle wraps and interior signage & graphics, and invested in state-of-the-art technology – but that mission has remained our guiding force.

We’re excited to share with you that we are rebranding our company to align with our re-focused vision: striving to service our clients even more personally and effectively.

At Designer Wraps & Signs, we are committed to ensuring your brand gets the attention it deserves.

Watch this message from Designer Wraps CEO, Sean Tomlin, to hear more!

Designer_Wraps_Award

Designer Wraps Named Top Wrap Shop in Philadelphia Area

By Designer Wraps News, Wrap News

Designer Wraps is proud to be recognized as a top shop in the Philadelphia area!

Expertise.com – a site which specializes in finding tried and true industry professionals across more than 200 industries, recently reviewed 358 vehicle wrap shops in the Philadelphia area and selected the top nine.

The shops were evaluated on five criteria:

  1. Availability – including approachability and responsiveness
  2. Qualifications – including licensing, awards and accreditations
  3. Reputation – a proven track record of happy customers and over the top service
  4. Experience – industry mastery based on education and years in the trade
  5. Professionalism – conducting business with integrity and respect

Check out our write up here.

We’re proud to offer our expertise, authority and trust – learn more about our other awards

1035 N. Main St. Pitman, NJ