Rose Chrome Porsche Panamera

By Services

Shipped up to us from Florida, we changed the color of this Porsche Panamera S from plain ‘ol white, to nice and bright Rose Chrome! The rose was custom made in-house at Designer Wraps. This and so many other things is what makes Designer Wraps Different. Come experience the Designer Wraps Difference today!

Got a special project or show vehicle? Let us know how we can help!

Designer Wraps Named Champions in Wrap Like a King Challenge

By Designer Wraps News

October 16, 2015
Millville, NJ

Designer Wraps Announced as Champions

Avery Dennison Graphics Solutions announced today that the Custom Chrome Shelby 1000 by the team Designer Wraps, of New Jersey, was named a winner in the North America East Regional Wrap King in the “Wrap Like a King” Challenge featuring printed Avery Conform Chrome.

“We’re thrilled to be chosen as the North America East winner! We knew we had to showcase our skills with this wrap, since the competition was so stiff,” said Sean Tomlin, Owner of Designer Wraps. “We used a combination of Avery Dennison® Avery Conform Chromes and Laminates to create the Custom Chrome Shelby 1000 wrap.”

Designer Wraps won a prize package valued at almost $3,200. The prize includes a four-night stay in Las Vegas to attend the SEMA show, $500 cash, an Avery Dennison Wrap Class of their choice, a Regional Wrap King trophy, Wrap Like a King swag, a meet and greet autograph signing with Ryan Friedlinghaus from West Coast Customs™ and marketing support from Avery Dennison.

“We knew when we invited Europe to participate in this year’s Challenge, that we would see global trends in vehicle customization, but we have been blown away by the high level of talent and creativity that was submitted,” said Roxanne McSpadden, North America marketing director at Avery Dennison Graphics Solutions. “DESIGNER WRAPS use of AVERY CHROME FILMS was skillful and unique. We can’t wait to announce who the judges’ picked as the ultimate King of the Wrap World at SEMA 2015.”

The Judging

A panel of wrap industry judges chose the West, Central, Midwest, East, South, Canada and Europe Regional Wrap Kings. The 2015 Challenge judges included Ryan Friedlinghaus, Eric Ide, Markus-Marcel Knoch, Myles Kovacs, Justin Pate, Adrian Rope and Molly Waters. As the North America East Region Wrap King, part of the Designer Wraps Team will go on to compete for the ultimate “King of the Wrap World” title at the 2015 SEMA Show, November 3-6, 2015 in Las Vegas, Nevada.

The seven professional judges evaluated the 173 total submissions based on criteria of visual transformation (difference between the before and after pictures submitted), quality and skill level of installation, overall public look and appeal and uniqueness of the design.

Over $25,000 in prizes were given away to participants and voters. Installers and fans entered to win the fan prize package by using #WrapLikeAKing on Instagram®. The fan prize included an Avery Dennison Wrap Like a King swag bag that contains Avery Dennison t-shirts, retail and restaurant gift cards and signed merchandise from West Coast Customs™.

Wrap installers can learn more about Avery Dennison Supreme Wrapping Film™ or digital Supercast films via www.wraplikeaking.com or graphics.averydennison.com/wlak. Wrap Like a King official rules, judges and prize information are also posted at www.wraplikeaking.com.

Black Designer Wraps truck

Designer Wraps Acquires Paragon Printing & Graphics

By Designer Wraps News

June 1, 2015
Millville, New Jersey

Paragon Printing & Graphics has Joined Forces with Designer Wraps

Designer Wraps has acquired Paragon Printing & Graphics, Inc. from Millville.

Because of this, they can now offer a wide-array of printing and apparel to their local and national customers . It seems like the two websites will merge over the next several months. Especially relevant is the online ordering that will be available soon. Designer Wraps has given their customers impressive, well-rounded, design choices by purchasing Paragon.

About Paragon

Paragon Printshop was founded in 1923. At first, they focused solely on the print industry. Over the last several years, they also expanded into apparel marketing. They have joined the unmatched team of Designer Wraps in Newark, New Jersey.

About Designer Wraps

Founded in 2006, Designer Wraps maintains a 20,000 square feet facility in Millville. It contains four large-format printers, an in-house design studio, a production department, and over 6,000 square feet of climate-controlled installation space.

Designer Wraps is a leading vehicle wrap and graphics company. As such, they are internationally recognized for their work in the wraps industry, including consumer and B2B. In addition, they are part of the PaintIsDead Network. The PaintIsDead Network is an elite group of wrap companies that focus on the world’s restyling market.

Contact Us

Designer Wraps is as motivated as ever to help our customers. We welcome all inquiries from past Paragon customers, current Designer Wraps customers, or customers we haven’t met yet. Contact us if you have any questions.

Ford Raptor Color Change

By Services

We had fun restyling this plain white (but not a plain) Ford Raptor. This truck is supercharged and puts our over 800hp and sounds just as crazy. We wrapped the entire truck including inside the door jams, the bed and bed cover.

After applying an Arlon Matte Blue Aluminum base color, we overlayed Avery SWF Satin Black with Avery SWF Midnight Sand Matte Metallic as an additional accent color. The results are pure off-roading sickness (in a good way of course). Enjoy the photos . . .

Ferrari FF with an Artistic Touch

By Services

This month we finished a beautiful Ferrari FF with a custom creative artistic touch. This car features a fully wrapped body in gloss black to protect the original paint, with satin black shapes to accent the car. We also added silver pin-striping to further the accentuate the car’s shaping.

The graphic shapes were made by a using a combination of plotted films along with Knifeless Tape to be sure a knife did not touch the rather large investment and cut its paint.

Designer-Wraps-ColorChange

Snakeskin Tesla Model S

By Services

Yes, you read the title correctly. We said a Wrapped Tesla Model S in Snakeskin textured vinyl film. This was a fun project for a customer our of Pennsylvania would wanted not only something “different”, but to also have the protection a vehicle wrap provides from rock chips, wear and tear, scratches and the like on a vehicles OEM paint. This snakeskin wrap is so durable, it won’t scratch like other films.

Pictures don’t do this textured wrap justice, you’ve got to see it in person to appreciate it.

Designer-Wraps-PanameraA9

Porsche Panamera Color Change

By Services

Introducing the Matte Sparkling Berry Metallic Porsche Panamera

We changed the color of this 2014 Porsche Panamera from white to Matte Sparkling Berry Metallic, including the door jam! Incredibly, there is no remaining white on this car.

The Angle Matters

This color is absolutely amazing. Its color-shifting berry base makes it seem like a totally different color from depending on what angle you’re looking at it, or if there is direct sunlight. WOW!

Sal's Nissan Wrap back view

Nissan NV200 Wrap for Sal’s Cafe

By Services

Somers Point, NJ

Sal’s has Wraps on the Menu

Designer Wraps Commercial Graphics recently completed a wrap on this 2014 Nissan NV200 for Sal’s Cafe.

This commercial van wrap features Designer Wraps in-house professional graphic design, production and guaranteed installation.

Sal’s also hooked us up with some of their famous chicken wings and they are absolutely incredible. Go check them out whether you’re in Somers Point or not. Sal’s is worth the trip!

Mitsubishi wraps up its low CO2 Colt Cleartec

By Services
Introducing the new Mitsubishi Colt ClearTec

Gloucestershire, UK : June 3, 2009 – Mitsubishi has released the first images of its Colt ClearTec, which has been specially wrapped for its forthcoming outing at this year’s Revolve Eco-Rally on Monday 8th June.

The full-vehicle wrap has been specially designed to highlight the funky design of the car, along with the key message that Mitsubishi’s ClearTec environmental technologies make a huge difference to CO2 emissions and increased MPG without having to compromise on performance at high costs. 

What Should You Spend on Advertising?

By Wrap News

Here’s a nice article from Businessweek on advertising, spending, and budgeting. Notice that  vehicle wraps are recommended in the second-to-last paragraph . . .

It’s a ticklish question for every company. See what your rivals are doing, and then think about what’s going to be effective.

By Steve McKee

One of the questions I’m frequently asked is: “How much should my company spend on marketing and advertising?” It’s a conundrum that vexes many corporate leaders, from emerging entrepreneurs to seasoned CEOs. Unfortunately, instead of seeking a rational answer to the question, many of them just ignore it and hope it will go away.

As a rule, emerging companies focus most of their time and talents on meeting the needs of customers, as well they should. If they don’t take care of the customers they already have, everything else will be academic. Strangely, however, many neglect the function of winning customers in the first place. Others naively assume that if they simply provide excellent products or services, their reputation will precede them. Call it the “build a better mousetrap” syndrome. But the world has too many other things to do with its time than beat a path to your door. That means you need to structure your profit-and-loss statement in such a way that you can profitably allocate a reasonable percentage of your revenue to marketing.

The Big Question: How Much?

While there is no definitive answer as to how much any business should spend on marketing, there are general guidelines any company can use to develop a formula that works for them.

Your first step should be to try to find out what the advertising-to-sales ratio typically is in your field. Public companies in your industry may give a figure for their marketing spending in their financial statements (found in their annual reports). With a simple calculation, you can figure out what percentage of their overall revenue that represents. If you can’t find any public companies that seem similar enough to yours, you might want to start at 5% and then adjust your projected spending up or down based on the size of your market, the cost of media, what you can learn about how much your competitors are spending, and the speed at which you’d like to grow.

You’ll also need to ask yourself if your business is built to leverage volume or to leverage margin. Even within industries, there are substantial differences in the marketing spend of volume-driven companies compared with margin-driven ones. Volume-driven companies tend to spend a tiny percentage of sales on marketing, in part because their large revenues enable small contributions to add up fast, and in part because of the margin pressures they face in having to compete with other high volume companies. By contrast, margin-driven companies tend to spend a larger percentage of sales on marketing: They have room in their margins to afford it, and they’re often working from a smaller revenue base.

Look for Examples to Learn from

The retail industry provides some good examples. While Wal-Mart (WMT) might spend a meager 0.4% of sales on advertising, the sheer size of the company turns that tiny percentage into a significant budget. Wal-Mart’s nominally higher-margin competitor, Target (TGT), spends closer to 2% of its sales on advertising, while Best Buy (BBY), as a specialty retailer, spends upwards of 3%. Finally, more upscale stores like Macy’s typically spend on the order of 5%.

The same kind of ratios can be seen in the car industry (automakers’ generally spend 2.5% to 3.5% of revenue on marketing), liquor (5.5% to 7.5%), packaged goods (4% to 10%), and every other industry.

If you’re in a services business, you might want to bump your starting point higher than 5%. For example, like most professional services firms, my company is more margin-oriented than volume-oriented, so fueling its growth requires that we spend a higher percentage of our revenues. Last year, our number was just over 8%, and I’ve seen companies spend upwards of 15% when warranted—especially young companies that need to invest to build their brand.

Marketing, Not Just Advertising

It’s important to make a qualification here. Giant consumer corporations such as automakers, packaged food manufacturers, and retail chains spend a huge percentage of their marketing dollars on paid media advertising, the most visible (and expensive) tool in the marketing toolbox. Depending on the size of your company and the business you’re in, advertising might not be the right (and certainly not the only) tool for you.

A professional services company like my own is a good case in point. While we serve a national clientèle, we are much too small to effectively advertise on a national scale. As a result, we don’t purchase paid media advertising. But we do have an aggressive marketing program built around tactics like direct mail, online marketing and public relations. For a variety of reasons, paid advertising might not be right for your company either, but events, vehicle wraps, point-of-sale displays, or other tactics certainly could be.

The important thing is intentionally and deliberately to set aside some rational percentage of your sales to get out there. That way, the question you have to answer isn’t “How much should we spend?” but rather, “How do we spend most effectively?”

Steve McKee is president of McKee Wallwork Cleveland, a marketing consulting firm that specializes in helping struggling companies rekindle growth. His book, When Growth Stalls: How it Happens, Why You’re Stuck, and What to Do About It, will be available in bookstores in March.
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