wrap like a king

October 16, 2015
Millville, NJ

Designer Wraps Announced as Champions

Avery Dennison Graphics Solutions announced today that the Custom Chrome Shelby 1000 by the team Designer Wraps, of New Jersey, was named a winner in the North America East Regional Wrap King in the “Wrap Like a King” Challenge featuring printed Avery Conform Chrome.

“We’re thrilled to be chosen as the North America East winner! We knew we had to showcase our skills with this wrap, since the competition was so stiff,” said Sean Tomlin, Owner of Designer Wraps. “We used a combination of Avery Dennison® Avery Conform Chromes and Laminates to create the Custom Chrome Shelby 1000 wrap.”

Designer Wraps won a prize package valued at almost $3,200. The prize includes a four-night stay in Las Vegas to attend the SEMA show, $500 cash, an Avery Dennison Wrap Class of their choice, a Regional Wrap King trophy, Wrap Like a King swag, a meet and greet autograph signing with Ryan Friedlinghaus from West Coast Customs™ and marketing support from Avery Dennison.

“We knew when we invited Europe to participate in this year’s Challenge, that we would see global trends in vehicle customization, but we have been blown away by the high level of talent and creativity that was submitted,” said Roxanne McSpadden, North America marketing director at Avery Dennison Graphics Solutions. “DESIGNER WRAPS use of AVERY CHROME FILMS was skillful and unique. We can’t wait to announce who the judges’ picked as the ultimate King of the Wrap World at SEMA 2015.”

The Judging

A panel of wrap industry judges chose the West, Central, Midwest, East, South, Canada and Europe Regional Wrap Kings. The 2015 Challenge judges included Ryan Friedlinghaus, Eric Ide, Markus-Marcel Knoch, Myles Kovacs, Justin Pate, Adrian Rope and Molly Waters. As the North America East Region Wrap King, part of the Designer Wraps Team will go on to compete for the ultimate “King of the Wrap World” title at the 2015 SEMA Show, November 3-6, 2015 in Las Vegas, Nevada.

The seven professional judges evaluated the 173 total submissions based on criteria of visual transformation (difference between the before and after pictures submitted), quality and skill level of installation, overall public look and appeal and uniqueness of the design.

Over $25,000 in prizes were given away to participants and voters. Installers and fans entered to win the fan prize package by using #WrapLikeAKing on Instagram®. The fan prize included an Avery Dennison Wrap Like a King swag bag that contains Avery Dennison t-shirts, retail and restaurant gift cards and signed merchandise from West Coast Customs™.

Wrap installers can learn more about Avery Dennison Supreme Wrapping Film™ or digital Supercast films via www.wraplikeaking.com or graphics.averydennison.com/wlak. Wrap Like a King official rules, judges and prize information are also posted at www.wraplikeaking.com.