GLASSBORO, NJ, October 9, 2017
Avery Dennison Graphics Solutions announced today that “Cosmic Norma” by the team Designer Wraps, of New Jersey, was named the North America East Regional Wrap King in the “Wrap Like a King” Challenge featuring a rare purpose-built racecar built in England called a Norma.
A Unique Opportunity
“With only two of these cars in United States, we knew it would make for a special project.” said Sean Tomlin, owner of Designer Wraps. “The Norma’s fully carbon fiber body made it challenging to wrap. The real carbon is beautiful so the owner and I wanted to leave some of the body exposed, then use it to accentuate the design. We teamed with Vinyl Madness on the Cosmic design, the end result is out of this world! The wrap is printed on Avery’s Conform Chrome and Avery’s V-8000 Series Reflective Sheeting, a few small portions include Avery’s SWF Satin Black. With the V-8000 series NOT being a wrap film, we had to devise new techniques to make it work. In the end, we couldn’t be more happy.”
The car is owned by Forty7 Motorsports located at NJMP in Millville, NJ, own actively races the car in International race competitions. Pictures and video of the car can be seen here: https://wraplikeaking.com/en_US/gallery/1079
The Judging
A panel of international industry judges chose Designer Wraps as one of 12 Regional finalists chosen from 159 total entries. The 4 Continental Winners will be chosen on October 16, 2017.
Each Regional Wrap King won an initial prize package valued at close to $2,000. The prize pack includes passes to the 2017 SEMA show in Las Vegas; a Regional Wrap King trophy; a large banner stand display; two free rolls of Supreme Wrapping Film; and social media exposure.
“I’ve been honored to be one of the judges for the Wrap Like A King Contest since it began and, without a question, this year was the hardest to choose a regional winner. There are so many unique and out-of-the-box wraps that push car wraps to new levels,” says Justin Pate, one of the international judges. “I can’t imagine how hard it will be to cast my vote for the winner. It’s super-exciting to be part of this.”
Out of the 12 Regional Wrap Kings, next week four Continent Wrap Kings—representing North America, Europe, North Asia and Australia and New Zealand—will be announced. Their $3,200 prize package includes personalized Wrap Like a King swag; a four-night stay in Las Vegas and passes to the SEMA show; $500 in gift vouchers; a 67” Race Ramp; and a variety of promotional and marketing tools for the winner’s wrap shop.
The 2017 King of the Wrap World grand prize winner will be announced on Wednesday, Nov. 1 at the SEMA show. The King of the Wrap World extended prize package is valued at almost $5,000.
The 2017 judges panel includes:
- Justin Pate—The Wrap Institute, USA
Pate is an Avery Dennison certified installer/instructor in the U.S. He leads the Avery Dennison North America hands-on car wrap workshop and certification program and is co-owner of The Wrap Institute.
- Myles Kovacs—DUB Magazine, USA
Kovacs is the president and co-founder of DUB Magazine, a U.S.-based magazine that focuses on the urban custom car culture and celebrities and their vehicles.
- Jun Kinoshita—Avery Dennison Graphics Solutions, Japan
Kinoshita is the sales manager for Avery Dennison Graphics Solutions in Japan. He introduced the Certified Wrap Installers training program to Japan and worked together with Justin Pate on the training course.
- Stefan Ude—Ude FolierungsKonzepte, Germany
Ude is the owner of Ude FolierungsKonzepte in Germany. The company offers a wide range of services from car wrapping and signage to facade applications and trainings.
- Anders Prates—WTP Dekor, Sweden
Prates is co owner of WTP Dekor on the west coast of Sweden. Its three founding partners, Anders Prates, Diego Castro and Claes Lindvall, are Avery Dennison certified installers.
- Molly Waters—Avery Dennison Graphics Solutions, North America
Waters is a senior technical specialist in North America with more than 18 years of industry experience. Waters often visits sign and wrap shops around the region, talking with customers about the car wrap industry. She also frequently contributes to the Avery Dennison blog.
- Peter Wright—Avery Dennison Graphics Solutions, Asia Pacific
Wright is a technical marketing manager and works with the industry’s leading installers, teaching vehicle wrapping workshops and promoting the industry.
- Jurriaan de Vries—Avery Dennison Graphics Solutions, Europe
De Vries is the technical services and support manager, responsible for the European technical support organization, trainings and workshops in different graphic centers across Europe.
Creativity to Inspire in the Future
“For our fifth year of the Challenge, we were blown away by the planning and technique that went into creating each of the region-winning vehicle wraps,” says Jeff Losch, North America marketing director at Avery Dennison Graphics Solutions. “All of the entries are a great reminder of the dedication and creativity of wrap installers around the globe. The judges will have a difficult decision picking the overall king.”
The company says that each of the 159 entries were evaluated on the following criteria: visual transformation (difference between the before and after pictures submitted); quality and skill level of installation; overall public look and appeal; and uniqueness of the design.
