The following are some compelling statistics about the “wrap industry”:

  • Mobile advertising can be the most effective and efficient form of outdoor advertising, reaching more consumers at a lower Cost Per Thousand Impressions (CPM) than any other form of outdoor advertising.
  • More than 95% of Americans are reached by media targeting vehicle drivers and passengers. ~ source
  • The average American has traveled 302 miles in the past 7 days.
  • One vehicle wrap can generate between 30,000 – 70,000 impressions daily.
  • Federal Highway Administration study forecasts a sharp increase in the amount of time spent in personal vehicles and the number of trips per household.
  • Fleet vehicle wraps are ideally suited for various types advertising campaigns, including new product launches, and event marketing and are increasingly being used as part of the marketing mix.

  • Fleet vehicle advertising boosts name recognition 15 times greater than any other form of advertising.
  • 30% of mobile outdoor viewers indicate they would base a buying decision on the ad they see.
  • Transit advertising has grown to be the second largest segment of the outdoor advertising industry in terms of dollars spent (as of 2003) representing 19%. The Outdoor Advertising industry has nearly doubled since 1993 from $1.19B to $2.09B in 2003. These numbers continue to grow each year.
  • Eight out of ten Americans report they have walked in a town, city or downtown area, on average 6.1 miles in the past seven days. This pedestrian traffic represents a significant reach opportunity for advertisers.
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