What Should You Spend on Advertising?
Here’s a nice article from Businessweek on advertising spending and budgeting … (notice that ‘vehicle wraps’ are recommended!!) …
It’s a ticklish question for every company. See what your rivals are doing, and then think about what’s going to be effective.
By Steve McKee
One of the questions I’m frequently asked is: “How much should my company spend [...]
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